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Gear Up: Test Your Business Model Potential and Plan Your Path to Success, by Lena Ramfelt, Jonas Kjellberg, Tom Kosnik
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Transform your business idea into a high potential venture
Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures.
Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world.
Gear Up offers:
- A step by step guide to help you build a foundation for your business opportunity
- Solid business framework formulated from entrepreneurs, academics and real life experience
- A highly practical workbook with visual, full-colour design and compelling layout
Gear Up also comes with educators' support materials available at gearupventures.com
- PowerPoint presentations with teaching notes
- Online course materials
- Course Schedule
- Evaluation Forms
- Certificate for students who complete the course
Coming soon! - An innovative, interactive digital toolkit
Gear Up Virtual Toolkit (powered by You Noodle): A digital platform where participants can present their enterprise idea, work through the framework, answering questions and get real-time feedback from their facilitator/educator. The tool will even generate a ready-made PowerPoint presentation at the end of the process!
Gear Up Mobile App (powered by We Chat): This app allows students to answer questions from their lecturers or vote in real-time from their phones within the classroom. The app promotes student engagement and class participation.
- Sales Rank: #980546 in Books
- Published on: 2014-05-19
- Original language: English
- Number of items: 1
- Dimensions: 9.55" h x .65" w x 7.50" l, 1.24 pounds
- Binding: Paperback
- 192 pages
Review
Gear Up is a well-written, easy-to-read guide on how to build up your own business. (Supply Management, May 2014)
About the Author
Jonas Kjellberg is a serial entrepreneur and was a founding member of the Skype leadership team. Jonas had a vision to take lessons learned from hyper-growth companies, include that with what was taught at world class universities and revamp it to create a user-friendly mix and make it accessible to the world.
Tom Kosnik is a Professor at Stanford University. Tom started his teaching journey at Harvard. This is where he laid the foundation for Gear UP by initiating the work with the DDART framework – Diagnose, Decision, Analysis and Reality Test developed after many years of research with the goal to support students, entrepreneur and business to decipher new and exciting business opportunities. Tom speaks at events around the world including USA, Mexico, China, Chile and Singapore.
Lena Ramfelt holds a PhD from Stockholm University. She joined forces with Tom at Stanford and the two of them have been teaching together for the past 15 years. During their years together they saw Silicon Valley grow and outperform the rest of the world in building new, large and successful companies. Together they interviewed, explored and captured information on these growing companies. The newfound insight was mixed with exiting knowledge and taught to students. Lena now spilts her time between consulting and tuition.
The authors' combination of academic knowledge and real-life experience is the foundation for the book.
www.gearupventures.com
Most helpful customer reviews
5 of 5 people found the following review helpful.
Lighter than air, stronger than dirt!
By Geoffrey A. Moore
Gear Up is a great first pass through the entrepreneurial journey's landscape. It is light enough for the first timer, but the questions it asks are exactly right, and the answers it poses are also right on the button, so even an experienced entrepreneur is going to enjoy this book. But it is a godsend for a first timer. Can't imagine a better place to begin.
0 of 0 people found the following review helpful.
For a newbie, this was perfect.
By Dr. K. E. Patrick
I'm a complete newbie to business, running just a little online tutorial business. This was exactly the kind of book to walk me through the steps of honing my vision, shoring up concepts. attracting customers, and shedding toxic people. Honestly, it's so kind and gentle, but was the game-changer that made me into an entrepreneur instead of a tutor alone.
6 of 7 people found the following review helpful.
Mostly fluffy marketing material
By Jackal
A simple rip off of Osterwalders's Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. The current book is a pure marketing pitch for the authors' company. The company name is listed on the front page so you will remember it. Furthermore, all 20 reviewers have only reviewed this one book, or in a few cases all books by the same authors. It is shameful to find amazon's review section so abused by "friends" of the authors.
I appreciate Osterwalder's book and here is my advice regarding that other book:
* If you are an entrepreneur with technical background, please read Osterwalder's book. Then hire a few people that have deep knowledge in those areas in which you have superficial skills.
* If you are an entrepreneur that want to game the system and get some cash from an investor to treat like a lottery game, you should also buy Osterwalder's book. Follow everything in detail and you will always find a sucker-investor that want everything streamlined and simplified the Osterwalder way. When you get your money probably your best odds will be playing the lottery.
* If you are an entrepreneur with management skills, you don't need any of these books. They all use to cookie cutter format. One size fits all. Follow the nine steps and you will have a successful business. This is plainly false. You need some deeper thinking about your strategy than this book provides.
* If you are an author of another Osterwalder copy, make sure your friends do not write similar three-line, glowing, five-star reviews. Also get your friends to review some baby powder and self-heeling books because they come across more credible if they also have reviewed other stuff.
Another much better rip off of Osterwalder is The Business Model Navigator: 55 Models That Will Revolutionise Your Business, but I prefer Osterwalder. The current book is a zero star book, but I average up to one star out of generosity.
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