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Creativity in Public Relations (PR in Practice), by Andy Green
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Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" of the creative process: information, incubation, illumination, integration and illustration. Among the topics it explores are: techniques for stimulating ideas, ways to evaluate ideas, obstacles to creativity, the creative individual, and the creative organization. It includes practical examples and research carried out by those in the PR industry who are regarded as creative�by their peers.� By clearly establishing a definition of "creativity," this�book will help PR practitioners use the creative process to greater effect in their work.�The fourth edition of this popular title includes new case studies and�updates on the increasing importance�of social media in public relations.
- Sales Rank: #3014023 in Books
- Brand: Brand: Kogan Page
- Published on: 2010-01-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .76" w x 6.00" l, 1.10 pounds
- Binding: Paperback
- 256 pages
- Used Book in Good Condition
Review
"[A] must for any business's PR department." - Midwest Book Review
From the Publisher
Andy Green has run his own public relations and marketing consultancy in Wakefield for the last five years. He has some 18 years experience in the public relations profession spanning both in-house in the public sector, and in consultancy. he is a former chairman of the Institute of Public Relations' Yorkshire Group.
About the Author
Andy Green runs his own public relations and marketing consulting firm.� He teaches courses on creativity for�many leading organizations. He is also�the author of Effective Personal Communication Skills for Public Relations.
Most helpful customer reviews
0 of 0 people found the following review helpful.
A must for any business' PR department
By Midwest Book Review
Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department.
4 of 22 people found the following review helpful.
It's a real heavyweight book with lighter moments.
By A Customer
It's probably the best summary and introduction to understanding howwe go about being creative. It is of general interest beyond the public relations field
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